How to Create Fantastic Photos for your Wellbeing Site
High quality, engaging photographs are a key component of any yoga teachers website.
Photographs allow users to experience your site more deeply then text alone.
Photos can help convey your personality and demonstrate capabilities, all whilst building trust, familiarity and rapport with your visitors.
Some people are fantastic at having their photos taken.
They instinctively know how to pose for the camera and which angles, location and lighting work best for them.
Others of us have to work a little harder to get that perfect shot.
That being said, with a little forethought, planning and can do attitude, everyone is capable of producing fantastic, engaging photographs for their wellbeing site.
1. Be on Message
A picture is worth a thousand words, or so the old saying goes.
It’s incredibly important that the photos you choose align with, support and enhance the message of the rest of your site.
For example, if your main offering is restorative yoga, your photos should be calming to reflect this.
2. The Best Camera is the one you have with you!
After deciding to take photos for your wellbeing site, it’s all too easy to get bogged down with worrying that you don’t have the right equipment.
If you do have access to a high spec DSLR, by all means use it. If not, don’t worry.
Modern smartphones are now more then capable of producing high quality images to use on the web.
If you don’t have a friend or family member you can recruit to help, a tripod or even a stack of books to rest your camera or phone on can still deliver great results.
Light is the raw material that makes a photograph.
In fact, the word photography rather poetically stems from Greek roots that mean “writing with light”.
With this in mind, it’s easy to see why proper lighting is possibly the most important aspect of a great photo.
Your photos will look best with as much natural light as possible. For optimum results, consider shooting your photos outside during the golden hours.
These short windows, just after sunrise and just before sunset produce photos with a magical feeling.
At this time, the world is drenched in a warm, honey coloured light which brings out the beauty in everything.
For a full guide on lighting, take a look at this excellent article by Expert Photography.
4. Plan and Prepare
Before beginning your photo session, it’s worth investing some time into planning and preparation.
Take a look at the photos of other wellbeing services you find online.
Use these to get an idea of styles that you like and how you might want your photos to look.
If you have a clear idea of how you would like the end result to look, you’re much more likely to achieve it.
5. Have fun and be Yourself!
It’s important to give yourself permission to have fun and express yourself whilst taking photos for your wellbeing site.
Remember, whilst having great photographs helps to improve your website, if you don’t get the best shots first time around, it’s ok!
Ready to put your best foot forward and create a unique website for your wellbeing business? Register for a discovery call today.