10 Features every Wellbeing Site should Include
Your website is very often the first place a potential new student or client comes across you.
As well as looking great, it’s important that your website is highly functional, allowing visitors to access all of the information they need to become a client of yours.
Here’s our guide to the 10 features every wellbeing site should include.
1. An About Page
The about section is almost always the most visited page on any website.
It’s the first place prospective clients visit when they’re looking to discover more about you and your offering.
Use the about page as a chance to build a personal connection with your page visitors.
Be courageous and share a bit of your personality here.
In a world where we’re limited by the length of an Instagram bio or a 240 character tweet, the about section of your website provides a wonderful opportunity for much needed depth.
Share your story. How did your journey begin?
Give as much information as you can on the training you have undertaken and what inspires you to teach and study yoga.
Often the about section is named “Start Here”. This is a great way of guiding new website visitors to the most important information they need to know.
2. Offerings or Class Schedule Page
Once visitors have discovered more about you, the next step they’ll look to take is learning more your classes or wellbeing offering.
Whether you teach a regular schedule of classes, hold one off sessions, lead retreats or all three, it’s important for you to talk about everything you do on this page.
Give as much information as possible to ensure that potential students and clients have all of the information they need to know.
Times, dates, locations, what to bring, the facilities at the venue and what to expect are all key pieces of information.
Try to avoid clichés when writing your descriptions.
Provide as much information about the style or system that you practise, the structure of the class, your own teaching method and what the student or client can expect to experience.
3. Mobile Responsive Design
As of 2018, 52% of all web traffic worldwide was generated through mobile phones.
With this in mind, it’s vital that your yoga teaching website provides the best possible opportunity for mobile users.
Good responsive design will serve users a different version of your site depending on the device they view it on.
This ensures that all users have a fantastic experience on your site and are able to access all of the information the need to become new clients.
4. Contact Information and Form
Interested visitors will want to contact you for more information or to book a class or session.
There are two ways of doing this, listing your contact information or a contact form.
A contact form will allow visitors to send a message to your inbox directly from your website.
It’s very important to test this feature when building your teaching website.
Having a faulty contact form is similar to listing the wrong address or phone number – people will be trying to get in touch but you’ll never hear from them!
If you do list your personal phone number, it’s important to set boundaries as to when people can contact you.
As an example, we list our office hours alongside our phone number.
As much as we love helping wellbeing professionals thrive through digital marketing, we need a weekend too!
5. Mailing List Signup
An engaged and nurtured mailing list is a key tool in growing an audience and increasing your client base.
Unfortunately, many of us now have to dig through our inbox on a regular basis deleting countless emails trying to sell us one thing or another.
This is not the way to approach email marketing.
Instead, you should always look at sending out an email as another chance to give extra value to your audience.
This helps to nurture and audience of loyal and inspired customers.
A basic rule of thumb is this – Would I be excited to receive this email?
6. Testimonials and Reviews
When making a purchase online or deciding whether to go to a class or event, how often do you look for testimonials or reviews to help in your decision?
In this sense, wellbeing offerings are no different to any other product or service that people may offer.
Testimonials and reviews are a fantastic way of building trust with new site visitors by sharing the experiences others have had.
Ultimately, testimonials make clients feel safer and more confident about you and your offerings, making them more likely to attend.
What’s the best way to get testimonials? It’s simple, just ask for them!
If you explain to your clients that you’re looking to grow your business and that a testimonial from them would be incredibly helpful to you, many of them will happily oblige
7. High Quality Photographs
Website visitors don’t just read the text on your pages.
They use the photographs on your site to get a deeper, more intuitive feel for who you are.
Stock photos can work well, however we always recommend including as many photos of you and your wellbeing practice as possible.
If you don’t have any suitable photos right now, don’t worry!
Websites can be easily edited once they have been published allowing you to replace any stock images used with more personalised photos.
Your blog is a great way to deliver extra value to potential or current clients.
It allows you to build a personal connection with visitors and gives them a reason to keep returning to your website.
A good blog should either entertain or educate your readers.If possible, it should do both.
Once your posts are written and published, they can be shared on social media and to your mailing list.
This can broaden the reach of your marketing efforts helping you to attract new clients.
The golden rule here is to always produce high quality, valuable content. Don’t blog just because you feel that you should.
9. Google Analytics
Google Analytics is a free to use tool which can be enormously useful for website owners.
Google Analytics will tell you how people are finding your website, which pages they are spending most time on and which pages people exit on.
This information is incredibly valuable as it helps you determine which areas of your marketing are working and which areas you should improve upon.
Since 2018 however, it has become a legal requirement which makes it an essential feature on any wellbeing site.
Fortunately, there is a simple solution.
Ready to put your best foot forward and create a unique website for your wellbeing business? Register for a discovery call today.